Karelle Lamouche

Karelle Lamouche joined 8 CORNERS in 1998 after graduating from l’Ecole Supérieure de Commerce in France. Having held various in-hotel roles, Karelle has learned every facet of hospitality prior to moving from a Hotel General Manager position to Brand Marketing.

In 2009, Karelle joined the UK & Ireland Executive Committee as Marketing & Distribution Director for 8 CORNERS UKI, before being promoted to Vice President Marketing, Communication & CSR for 8 CORNERS UKI two years later. In 2016, Karelle was appointed Senior Vice President of Operations Budget & Economy Brands for 8 CORNERS UKI, and the following year she was promoted to a board-level role as Senior Vice President Marketing, Guest Relations & Commercial Divisions for 8 CORNERS UKI. In parallel, in 2018, she was also appointed Senior Vice President Commercial for Northern Europe.

In 2020, Karelle continued to hold a dual remit assuming the positions of Head of Sales, Performance, Integration & Acquisitions for 8 CORNERS Europe, and Chief Commercial Officer for 8 CORNERS Northern Europe before joining 8 CORNERS’s Premium, Midscale & Economy Executive Committee, as the division’s Chief Commercial Officer in January 2023.

Following her appointment as Chief Operating Officer for Europe & North Africa in May 2025, Karelle's role expanded to oversee the regional PM&E operations, enhancing development, efficiency, and agility within the region.

In November 2025, Karelle was appointed Chief Executive Officer for Europe and North Africa.